27 Feb-3 March 2018: Visa x Sony Bank Design School Workshop in collaborated with Concept Designing

We held a joint workshop with Musashino Art University and credit company Visa Worldwide Japan Co., Ltd. as an industry-academia collaboration project. We have held seven joint We have held seven joint workshops with Musashino Art University, but this is the first workshop sponsored by a company.

  • To create relevancy and cultural saliency for a form factor that has not changed in decades
  • To introduce into the marketplace delightful payment experiences that engage consumers of all ages in a meaningful way
  • To discover new opportunities and key insights for clients
  • To position Visa as a forward-looking and innovative brand
Event Details:
  • Sponsor: Visa & Sony Bank
  • Partner Universities: Musashino Art University (MAU) & Tokyo Institute of Technology (Tokyo Tech)
  • Date: February 27, 2018  – March 3, 2018 (5 days)
  • Time: 12: 30-18: 30
  • Venue: Musashino Art University Takanodai Campus
  • Number of participants: 21 from MAU, 9 from Tokyo Tech
  • Contents: Group work of members from both universities on given topic by Visa to make proposals that can make use each member’s expertise.
  • Format: Pitch scenario where 30 3rd and 4th-year students worked in 6 groups of 5 to develop concepts for contactless form factors for Visa Debit. At the end of the workshop, the students presented their concepts to a panel comprising representatives from all partners.
Workshop Output;
  • Pitch deliverables
  • Insights on how millennial transact and interact with debit products now, their needs and opportunities
  • Concepts for new debit form factors and features
  • Visualizations, including prototypes
  • Consumer experience journeys and use cases
  • Visa will own the rights to all concepts generated
  • Sony Bank will enjoy a first right of refusal to commercialize the winning concept for a Visa product on a non-exclusive basis

Event Overview & Documentation

Main theme: “PAYMENT”
How should payment services (payment methods) change in 3 to 10 years? Consider how payment devices and payment environments should evolve in order to provide stress-free payment services (payment means) in daily life.

Sub-theme: “How will your daily life become more comfortable with your Visa debit card?”
20-35 years old (male / female)


  • Visa unveiled design challenge theme: “PAYMENT”
  • Briefing by Visa: Visa’s innovations
  • Brainstorming for developing initial concepts


  • Brainstorming and developing ideas
  • Sharing initial concepts for review


Fine-tuning and turning concepts to concrete work


Preparing for group presentation


  • Group presentation
  • Feedback and comments from Visa, Sony and faculties
  • Awards presentation

(Photos © TiTech 2018)

クレジット会社 Visa・ワールドワイド・ジャパン(株)との産学連携事業として、武蔵野美術大学と合同ワークショップを開催しました。武蔵野美術大学とはこれまで7回合同ワークショップを開催していますが、企業協賛によるワークショップは今回が初めてです。


  • 内容:Visa社から出されたテーマに基づき、武蔵野美術大学生との混合編成グループにより、相互の専門性を生かした企画提案を行う。
  • 日程:2018年2月27日(火)から3月3日(土)の5日間
  • 場所:武蔵野美術大学鷹の台キャンパス
  • 参加人数:武蔵野美術大学21名 東工大9名

【メインテーマ】    決済   
✔ Visaデビットカードを使うことで、日常生活は、いかに今よりいかに快適になるのか。

1日目 講義:デザイン理論、コミュニケーション メディア思考
2日目 グループディスカッション、ブレスト
3日目 テーマからコンセプトへ 中間発表  作成開始
4日目 造形物作成完成、最終プレゼン準備
5日目 最終プレゼン 講評 授賞式