We held a joint workshop with Musashino Art University and credit company Visa Worldwide Japan Co., Ltd. as an industry-academia collaboration project. We have held seven joint We have held seven joint workshops with Musashino Art University, but this is the first workshop sponsored by a company.
Objectives
- To create relevancy and cultural saliency for a form factor that has not changed in decades
- To introduce into the marketplace delightful payment experiences that engage consumers of all ages in a meaningful way
- To discover new opportunities and key insights for clients
- To position Visa as a forward-looking and innovative brand
Event Details:
- Sponsor: Visa & Sony Bank
- Partner Universities: Musashino Art University (MAU) & Tokyo Institute of Technology (Tokyo Tech)
- Date: February 27, 2018 – March 3, 2018 (5 days)
- Time: 12: 30-18: 30
- Venue: Musashino Art University Takanodai Campus
- Number of participants: 21 from MAU, 9 from Tokyo Tech
- Contents: Group work of members from both universities on given topic by Visa to make proposals that can make use each member’s expertise.
- Format: Pitch scenario where 30 3rd and 4th-year students worked in 6 groups of 5 to develop concepts for contactless form factors for Visa Debit. At the end of the workshop, the students presented their concepts to a panel comprising representatives from all partners.
Workshop Output;
- Pitch deliverables
- Insights on how millennial transact and interact with debit products now, their needs and opportunities
- Concepts for new debit form factors and features
- Visualizations, including prototypes
- Consumer experience journeys and use cases
- Visa will own the rights to all concepts generated
- Sony Bank will enjoy a first right of refusal to commercialize the winning concept for a Visa product on a non-exclusive basis
Event Overview & Documentation
Main theme: “PAYMENT”
How should payment services (payment methods) change in 3 to 10 years? Consider how payment devices and payment environments should evolve in order to provide stress-free payment services (payment means) in daily life.
Sub-theme: “How will your daily life become more comfortable with your Visa debit card?”
Target: 20-35 years old (male / female)
DAY 1
- Visa unveiled design challenge theme: “PAYMENT”
- Briefing by Visa: Visa’s innovations
- Brainstorming for developing initial concepts
DAY 2
- Brainstorming and developing ideas
- Sharing initial concepts for review
DAY 3
Fine-tuning and turning concepts to concrete work
DAY 4
Preparing for group presentation
DAY 5
- Group presentation
- Feedback and comments from Visa, Sony and faculties
- Awards presentation
(Photos © TiTech 2018)
クレジット会社 Visa・ワールドワイド・ジャパン(株)との産学連携事業として、武蔵野美術大学と合同ワークショップを開催しました。武蔵野美術大学とはこれまで7回合同ワークショップを開催していますが、企業協賛によるワークショップは今回が初めてです。
WS概要
- 内容:Visa社から出されたテーマに基づき、武蔵野美術大学生との混合編成グループにより、相互の専門性を生かした企画提案を行う。
- 日程:2018年2月27日(火)から3月3日(土)の5日間
時間:12:30~18:30 - 場所:武蔵野美術大学鷹の台キャンパス
- 参加人数:武蔵野美術大学21名 東工大9名
【メインテーマ】 決済
✔3年~10年後の支払いサービス(決済手段)は、どのように変化するべきか。日常生活において、ストレスのない支払いサービス(決済手段)を提供するために、決済機器及び決済環境がどのように進化すればいいかを考える。
【サブテーマ】
✔ Visaデビットカードを使うことで、日常生活は、いかに今よりいかに快適になるのか。
【ターゲット】
✔20歳~35歳(男・女)
WS内容
1日目 講義:デザイン理論、コミュニケーション メディア思考
グループディスカッション、ブレスト
2日目 グループディスカッション、ブレスト
3日目 テーマからコンセプトへ 中間発表 作成開始
4日目 造形物作成完成、最終プレゼン準備
5日目 最終プレゼン 講評 授賞式