{"id":2002,"date":"2018-03-05T17:34:25","date_gmt":"2018-03-05T08:34:25","guid":{"rendered":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/?p=2002"},"modified":"2021-01-18T11:27:03","modified_gmt":"2021-01-18T02:27:03","slug":"27-feb-3-march-2018-visa-x-sony-bank-design-school-workshop-in-collaborated-with-concept-designing","status":"publish","type":"post","link":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/event\/27-feb-3-march-2018-visa-x-sony-bank-design-school-workshop-in-collaborated-with-concept-designing\/","title":{"rendered":"27 Feb-3 March 2018: Visa x Sony Bank Design School Workshop in collaborated with Concept Designing"},"content":{"rendered":"<p>We held a joint workshop with Musashino Art University and credit company Visa Worldwide Japan Co., Ltd. as an industry-academia collaboration project. We have held seven joint <span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\">We have held seven joint workshops with Musashino Art University, but this is the first workshop sponsored by a company.<\/span><\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2013 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa4.png\" alt=\"\" width=\"484\" height=\"272\"><\/p>\n<h6><strong>Objectives<\/strong><\/h6>\n<ul>\n<li>To create relevancy and cultural saliency for a form factor that has not changed in decades<\/li>\n<li>To introduce into the marketplace delightful payment experiences that engage consumers of all ages in a meaningful way<\/li>\n<li>To discover new opportunities and key insights for clients<\/li>\n<li>To position Visa as a forward-looking and innovative brand<\/li>\n<\/ul>\n<h6><strong>Event Details:<br \/>\n<\/strong><\/h6>\n<ul>\n<li><strong>Sponsor:<\/strong> Visa &amp; Sony Bank<\/li>\n<li><strong>Partner Universities:<\/strong> Musashino Art University (MAU) &amp; Tokyo Institute of Technology (Tokyo Tech)<\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\"><strong>Date:<\/strong> <\/span>February 27, 2018&nbsp; \u2013 March 3, 2018 (5 days)<br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\"><strong>Time:<\/strong> 12: 30-18: 30<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span title=\"\"><strong>Venue:<\/strong> Musashino Art University Takanodai Campus<\/span><br \/>\n<\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\"><strong>Number of participants:<\/strong> 21 from MAU, 9 from Tokyo Tech<\/span><\/span><\/li>\n<li><span class=\"tlid-translation translation\" lang=\"en\"><span class=\"\" title=\"\"><strong>Contents:<\/strong> Group work of members from both universities on given topic by Visa to make proposals that can make use each member&#8217;s expertise.<\/span><\/span><\/li>\n<li><strong>Format:<\/strong> Pitch scenario where 30 3rd and 4th-year students worked in 6 groups of 5 to develop concepts for contactless form factors for Visa Debit. At the end of the workshop, the students presented their concepts to a panel comprising representatives from all partners.<\/li>\n<\/ul>\n<h6><strong>Workshop Output;<\/strong><\/h6>\n<ul>\n<li>Pitch deliverables<\/li>\n<li>Insights on how millennial transact and interact with debit products now, their needs and opportunities<\/li>\n<li>Concepts for new debit form factors and features<\/li>\n<li>Visualizations, including prototypes<\/li>\n<li>Consumer experience journeys and use cases<\/li>\n<li>Visa will own the rights to all concepts generated<\/li>\n<li>Sony Bank will enjoy a first right of refusal to commercialize the winning concept for a Visa product on a non-exclusive basis<\/li>\n<\/ul>\n<p><strong>Event Overview &amp; Documentation<\/strong><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><strong>Main theme: &#8220;<\/strong>PAYMENT&#8221;<br \/>\nHow should payment services (payment methods) change in 3 to 10 years? Consider how payment devices and payment environments should evolve in order to provide stress-free payment services (payment means) in daily life.<\/span><\/p>\n<p><span class=\"tlid-translation translation\" lang=\"en\"><strong>Sub-theme:<\/strong> &#8220;How will your daily life become more comfortable with your Visa debit card?&#8221;<br \/>\n<strong>Target:<\/strong>&nbsp;<\/span><span class=\"tlid-translation translation\" lang=\"en\"> 20-35 years old (male \/ female)<\/span><\/p>\n<p><strong>DAY 1<\/strong><\/p>\n<ul>\n<li>Visa unveiled design challenge theme: &#8220;PAYMENT&#8221;<\/li>\n<li>Briefing by Visa: Visa\u2019s innovations<\/li>\n<li>Brainstorming for developing initial concepts<\/li>\n<\/ul>\n<p><strong>DAY 2<\/strong><\/p>\n<ul>\n<li>Brainstorming and developing ideas<\/li>\n<li>Sharing initial concepts for review<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2011 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa2.png\" alt=\"\" width=\"473\" height=\"266\"><br \/>\n<strong>DAY 3<\/strong><\/p>\n<p>Fine-tuning and turning concepts to concrete work<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2012 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa3.png\" alt=\"\" width=\"491\" height=\"276\"><br \/>\n<strong>DAY 4<\/strong><\/p>\n<p>Preparing for group presentation<\/p>\n<p><strong>DAY 5<br \/>\n<\/strong><\/p>\n<ul>\n<li>Group presentation<\/li>\n<li>Feedback and comments from Visa, Sony and faculties<\/li>\n<li>Awards presentation<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2014 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa-5-1.png\" alt=\"\" width=\"466\" height=\"262\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2015 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa5-2.png\" alt=\"\" width=\"469\" height=\"264\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2016 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa5-3.png\" alt=\"\" width=\"468\" height=\"263\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-2019\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa5-6.png\" alt=\"\" width=\"1920\" height=\"1080\"><\/p>\n<p style=\"text-align: right;\">(Photos \u00a9 TiTech 2018)<\/p>\n<hr>\n<p>\u30af\u30ec\u30b8\u30c3\u30c8\u4f1a\u793e\u3000Visa\u30fb\u30ef\u30fc\u30eb\u30c9\u30ef\u30a4\u30c9\u30fb\u30b8\u30e3\u30d1\u30f3\uff08\u682a\uff09\u3068\u306e\u7523\u5b66\u9023\u643a\u4e8b\u696d\u3068\u3057\u3066\u3001\u6b66\u8535\u91ce\u7f8e\u8853\u5927\u5b66\u3068\u5408\u540c\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3057\u307e\u3057\u305f\u3002\u6b66\u8535\u91ce\u7f8e\u8853\u5927\u5b66\u3068\u306f\u3053\u308c\u307e\u30677\u56de\u5408\u540c\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u3092\u958b\u50ac\u3057\u3066\u3044\u307e\u3059\u304c\u3001\u4f01\u696d\u5354\u8cdb\u306b\u3088\u308b\u30ef\u30fc\u30af\u30b7\u30e7\u30c3\u30d7\u306f\u4eca\u56de\u304c\u521d\u3081\u3066\u3067\u3059\u3002<\/p>\n<p><strong>\uff37\uff33\u6982\u8981<\/strong><\/p>\n<ul>\n<li>\u5185\u5bb9\uff1aVisa\u793e\u304b\u3089\u51fa\u3055\u308c\u305f\u30c6\u30fc\u30de\u306b\u57fa\u3065\u304d\u3001\u6b66\u8535\u91ce\u7f8e\u8853\u5927\u5b66\u751f\u3068\u306e\u6df7\u5408\u7de8\u6210\u30b0\u30eb\u30fc\u30d7\u306b\u3088\u308a\u3001\u76f8\u4e92\u306e\u5c02\u9580\u6027\u3092\u751f\u304b\u3057\u305f\u4f01\u753b\u63d0\u6848\u3092\u884c\u3046\u3002<\/li>\n<li>\u65e5\u7a0b\uff1a2018\u5e742\u670827\u65e5\uff08\u706b\uff09\u304b\u30893\u67083\u65e5\uff08\u571f\uff09\u306e5\u65e5\u9593<br \/>\n\u6642\u9593\uff1a12:30\uff5e18:30<\/li>\n<li>\u5834\u6240\uff1a\u6b66\u8535\u91ce\u7f8e\u8853\u5927\u5b66\u9df9\u306e\u53f0\u30ad\u30e3\u30f3\u30d1\u30b9<\/li>\n<li>\u53c2\u52a0\u4eba\u6570\uff1a\u6b66\u8535\u91ce\u7f8e\u8853\u5927\u5b66\uff12\uff11\u540d\u3000\u6771\u5de5\u5927\uff19\u540d<\/li>\n<\/ul>\n<p>\u3010\u30e1\u30a4\u30f3\u30c6\u30fc\u30de\u3011&nbsp; &nbsp; <strong>\u6c7a\u6e08&nbsp; &nbsp;<\/strong><br \/>\n\u27143\u5e74\uff5e10\u5e74\u5f8c\u306e\u652f\u6255\u3044\u30b5\u30fc\u30d3\u30b9\uff08\u6c7a\u6e08\u624b\u6bb5\uff09\u306f\u3001\u3069\u306e\u3088\u3046\u306b\u5909\u5316\u3059\u308b\u3079\u304d\u304b\u3002\u65e5\u5e38\u751f\u6d3b\u306b\u304a\u3044\u3066\u3001\u30b9\u30c8\u30ec\u30b9\u306e\u306a\u3044\u652f\u6255\u3044\u30b5\u30fc\u30d3\u30b9\uff08\u6c7a\u6e08\u624b\u6bb5\uff09\u3092\u63d0\u4f9b\u3059\u308b\u305f\u3081\u306b\u3001\u6c7a\u6e08\u6a5f\u5668\u53ca\u3073\u6c7a\u6e08\u74b0\u5883\u304c\u3069\u306e\u3088\u3046\u306b\u9032\u5316\u3059\u308c\u3070\u3044\u3044\u304b\u3092\u8003\u3048\u308b\u3002<br \/>\n\u3010\u30b5\u30d6\u30c6\u30fc\u30de\u3011<br \/>\n\u2714\u3000Visa\u30c7\u30d3\u30c3\u30c8\u30ab\u30fc\u30c9\u3092\u4f7f\u3046\u3053\u3068\u3067\u3001\u65e5\u5e38\u751f\u6d3b\u306f\u3001\u3044\u304b\u306b\u4eca\u3088\u308a\u3044\u304b\u306b\u5feb\u9069\u306b\u306a\u308b\u306e\u304b\u3002<br \/>\n\u3010\u30bf\u30fc\u30b2\u30c3\u30c8\u3011<br \/>\n\u271420\u6b73\uff5e35\u6b73\uff08\u7537\u30fb\u5973\uff09<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2010 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa-1.png\" alt=\"\" width=\"526\" height=\"295\"><\/p>\n<p><strong>\uff37\uff33\u5185\u5bb9<\/strong><br \/>\n\uff11\u65e5\u76ee\u3000\u8b1b\u7fa9:\u30c7\u30b6\u30a4\u30f3\u7406\u8ad6\u3001\u30b3\u30df\u30e5\u30cb\u30b1\u30fc\u30b7\u30e7\u30f3\u3000\u30e1\u30c7\u30a3\u30a2\u601d\u8003<br \/>\n\u30b0\u30eb\u30fc\u30d7\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3001\u30d6\u30ec\u30b9\u30c8<br \/>\n\uff12\u65e5\u76ee\u3000\u30b0\u30eb\u30fc\u30d7\u30c7\u30a3\u30b9\u30ab\u30c3\u30b7\u30e7\u30f3\u3001\u30d6\u30ec\u30b9\u30c8<br \/>\n\uff13\u65e5\u76ee\u3000\u30c6\u30fc\u30de\u304b\u3089\u30b3\u30f3\u30bb\u30d7\u30c8\u3078\u3000\u4e2d\u9593\u767a\u8868 \u3000\u4f5c\u6210\u958b\u59cb<br \/>\n\uff14\u65e5\u76ee\u3000\u9020\u5f62\u7269\u4f5c\u6210\u5b8c\u6210\u3001\u6700\u7d42\u30d7\u30ec\u30bc\u30f3\u6e96\u5099<br \/>\n\uff15\u65e5\u76ee\u3000\u6700\u7d42\u30d7\u30ec\u30bc\u30f3\u3000\u8b1b\u8a55\u3000\u6388\u8cde\u5f0f<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2018 aligncenter\" src=\"\/~deepmode\/wp-content\/uploads\/2020\/03\/visa5-5.png\" alt=\"\" width=\"508\" height=\"286\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We held a joint workshop with Musashino Art University and credit company Visa Worldwide Japan Co., Ltd. as an industry-academia collaboration project. We have held seven joint We have held seven joint workshops with Musashino Art University, but this is the first workshop sponsored by a company. Objectives To create relevancy and cultural saliency for [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[29,28,4,26],"tags":[24],"display-top":[],"class_list":["post-2002","post","type-post","status-publish","format-standard","hentry","category-collaborations","category-education","category-event","category-event-report","tag-lecture"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/posts\/2002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/comments?post=2002"}],"version-history":[{"count":4,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/posts\/2002\/revisions"}],"predecessor-version":[{"id":3691,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/posts\/2002\/revisions\/3691"}],"wp:attachment":[{"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/media?parent=2002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/categories?post=2002"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/tags?post=2002"},{"taxonomy":"display-top","embeddable":true,"href":"http:\/\/www.tse.ens.titech.ac.jp\/~deepmode\/csm\/wp-json\/wp\/v2\/display-top?post=2002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}